Cookies Policy

Last Updated: August 3, 2026

At Phenora, we use cookies and similar technologies to make your

experience on www.phenora.in (the “Website”) smoother, more personal,

and more secure. This Cookies Policy explains what cookies are, the

types we use, why we use them, and how you can manage your preferences.

This Policy should be read alongside our <a href="/pages/privacy-policy">Privacy Policy</a>.

Phenora is the flagship brand of Frezool Industries Private

Limited, and all references to “Phenora,” “we,” “us,” or “our”

in this Policy refer to Frezool Industries Private Limited operating

under the Phenora brand.

<h2 id="what-are-cookies">1. What Are Cookies?</h2>

Cookies are small text files that are placed on your device

(computer, phone, or tablet) when you visit a website. They help the

website remember information about your visit — such as your

preferences, login status, or items in your cart — making your next

visit easier and more useful.

Cookies do not harm your device and cannot access other files stored

on it. In addition to cookies, we may also use similar technologies such

as web beacons, pixels, and local storage, which work in a similar way

and are collectively referred to as “cookies” in this Policy for

simplicity.

<h2 id="types-of-cookies-we-use">2. Types of Cookies We Use</h2>

Broadly, cookies fall into the following categories based on how long

they last and who places them:

<ul>

<li>Session cookies — temporary cookies that are

deleted once you close your browser.</li>

<li>Persistent cookies — remain on your device for a

set period, or until you delete them, so the Website can recognize you

on return visits.</li>

<li>First-party cookies — set directly by

Phenora.</li>

<li>Third-party cookies — set by our partners, such

as analytics or advertising providers.</li>

</ul>

We use a combination of these to operate our Website effectively,

which we’ve grouped by purpose below.

<h2 id="essential-cookies">3. Essential Cookies</h2>

These cookies are strictly necessary for the Website to function and

cannot be switched off in our systems. They enable core features such

as:

<ul>

<li>Keeping items in your shopping cart as you browse;</li>

<li>Allowing you to log into and navigate your account

securely;</li>

<li>Remembering your progress through the checkout process;</li>

<li>Enabling secure payment processing;</li>

<li>Balancing website load and maintaining security against

fraud.</li>

</ul>

Because these cookies are essential to the Website’s functioning,

they do not require separate consent, though we will still inform you of

their use.

<h2 id="analytics-cookies">4. Analytics Cookies</h2>

Analytics cookies help us understand how visitors use our Website, so

we can improve it over time. These cookies collect information such

as:

<ul>

<li>Pages visited and time spent on each page;</li>

<li>Navigation paths and click behaviour;</li>

<li>Device, browser, and approximate location data;</li>

<li>Bounce rates and traffic sources.</li>

</ul>

We use tools such as Google Analytics (or similar platforms) for this

purpose. The data collected is generally aggregated and used to identify

trends — for example, understanding which products are most viewed, or

where visitors face difficulty during checkout.

<h2 id="marketing-cookies">5. Marketing Cookies</h2>

Marketing (or advertising) cookies are used to:

<ul>

<li>Show you Phenora ads that are more relevant to your interests, on

our Website and on third-party platforms (such as Google,

Meta/Instagram, and Facebook);</li>

<li>Measure the effectiveness of our marketing campaigns;</li>

<li>Limit the number of times you see the same ad;</li>

<li>Track conversions from ad campaigns back to purchases on our

Website.</li>

</ul>

These cookies may track your browsing activity across different

websites and are typically set by our advertising and social media

partners. They will only be activated with your consent.

<h2 id="functional-cookies">6. Functional Cookies</h2>

Functional cookies enhance your experience by remembering choices you

make, such as:

<ul>

<li>Your preferred language or region;</li>

<li>Login details for a smoother return visit (if you choose

“Remember Me”);</li>

<li>Products recently viewed or added to your wishlist;</li>

<li>Preferences related to font size, layout, or display

settings.</li>

</ul>

While not strictly essential, disabling these cookies may make your

experience on the Website less convenient.

<h2 id="third-party-cookies">7. Third-Party Cookies</h2>

Some cookies on our Website are placed by trusted third parties who

provide services to us, including:

<ul>

<li>Payment gateway providers (e.g., Razorpay, PayU)

— to enable secure transactions;</li>

<li>Analytics providers (e.g., Google Analytics) —

to help us understand Website usage;</li>

<li>Advertising and social media platforms (e.g.,

Meta, Google Ads) — to deliver and measure targeted

advertising;</li>

<li>Customer support and chat tools — to enable live

chat or chatbot functionality.</li>

</ul>

These third parties may collect information directly through their

own cookies, subject to their own privacy and cookie policies. We

encourage you to review the respective policies of these providers for

more details on how they handle your data.

<h2 id="cookie-consent">8. Cookie Consent</h2>

<ul>

<li>When you first visit our Website, you will see a cookie

consent banner allowing you to accept all cookies, reject

non-essential cookies, or customize your preferences by category

(analytics, marketing, functional).</li>

<li>Essential cookies will always remain active, as they are

necessary for the Website to function.</li>

<li>You can change your cookie preferences at any time by accessing

the “Cookie Settings” link, typically available in the Website

footer.</li>

<li>In line with applicable Indian data protection principles and

global best practices (including GDPR), we only activate non-essential

cookies after receiving your explicit consent.</li>

</ul>

<h2 id="managing-browser-cookies">9. Managing Browser Cookies</h2>

In addition to the preferences you set on our Website, you can manage

or disable cookies directly through your browser settings. Most browsers

allow you to:

<ul>

<li>View what cookies are stored and delete them individually or in

bulk;</li>

<li>Block cookies from specific websites or all websites;</li>

<li>Block third-party cookies specifically;</li>

<li>Clear all cookies when you close your browser.</li>

</ul>

You can typically find these settings under your browser’s “Privacy”

or “Security” menu. Common browsers’ cookie settings can be accessed

here:

<ul>

<li>Google Chrome: Settings → Privacy and Security → Cookies</li>

<li>Mozilla Firefox: Settings → Privacy & Security → Cookies and

Site Data</li>

<li>Safari: Preferences → Privacy → Manage Website Data</li>

<li>Microsoft Edge: Settings → Privacy, Search, and Services →

Cookies</li>

</ul>

Please note that blocking or deleting cookies may affect the

functionality of our Website, including your ability to log in, complete

a purchase, or view personalized content.

<h2 id="changes-to-this-policy">10. Changes to This Policy</h2>

We may update this Cookies Policy from time to time to reflect

changes in the cookies and technologies we use, or to comply with

evolving legal requirements. Any updates will be posted on this page

with a revised “Last Updated” date. Where changes are significant, we

may also notify you through a banner on our Website or via email.

We encourage you to review this Policy periodically to stay informed

about how we use cookies.

<h2 id="contact-information">11. Contact Information</h2>

If you have any questions about this Cookies Policy or how we use

cookies and similar technologies, please reach out to us:

Phenora Email: <a href="mailto:info@frezoolindustries.com">info@frezoolindustries.com</a> Phone

(Customer Support): <a href="tel:+919151577728">+91 91515 77728</a> WhatsApp: <a href="https://wa.me/919151577726">+91 91515 77726</a> Address:

Frezool Industries Private Limited, [Registered Office Address to be

added], India

By continuing to use the Phenora Website after setting your

cookie preferences, you acknowledge that you have read and understood

this Cookies Policy.

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